Why your messaging blocks growing your revenue

Hi there 👋,

You can have an incredible product, great ads, and spend £1,000s on improving your website, but you still can't scale your growth.

What’s missing?

What’s killing growing your revenue?

In a fair world: a great product would be enough. It would allow you to stand out; customers would tell others about it - problem solved!

If only it could be this simple.

But with competition sky-high these days and the economic climate changing consumer behaviour, we need to get a vital part of the puzzle right: messaging.

Getting your messaging right for your market will help improve your product-market fit and find scalable channels.

The result? Faster revenue growth.

The impact of better messaging is incredible

Whenever I work on improving message-market fit, I see similar results:

• Conversion rates improve

• Click-through rates increase

Often with a smaller, more focused target audience.

After I hosted a Message-Market Fit workshop, one startup told me, “We are on a bit of a self-discovery journey as a brand as a result”.

That’s what excites me: working on your messaging drives real change rather than micro-optimisations.

But how do you improve your messaging?

The 7 step process to better message-market fit

Over the years, I've fine-tuned my methodology to 7 simple steps to help find message-market fit.

I originally wanted to give away a whole introductory course to those 7 steps for free.

But I work in growth; I know ‘free’ translates to:

“Ooo, this is nice; let me download it”, and never look at that again…

With a guilty look, I glance at my folder of downloaded growth ebooks and free courses that are gaining virtual dust.

So you can have the whole 18-video course for just £45. It isn't a lot, but I want you to commit to finding and working on message-market fit.

It will walk you through the process so you can make real changes to your brand.

Whether you have experience with user research, positioning and A/B testing, or just want to learn from nothing, this is perfect for you:

I also have the complete Message-Market Fit course, which has all of the templates and action points you need to set this up for yourself.

I’ve structured it as a 12 Week Programme to fit perfectly with your quarterly planning, but you are more than welcome to do it faster or slower.

If you’d prefer step-by-step guidance through the stages then this is perfect for you.

It’ll cover everything, including which questions to ask during user interviews, how to map out your positioning and how to run tests through channels like Meta.

Don't worry; you can start with the introductory one first, and that will give you a £100 discount for the full course.

So you don’t have to decide now; you can just get started!

Prefer to start with the full programme immediately? Then here’s a reward for your enthusiasm, use this link to get £50 off (Expires 10th July at midnight).

Don’t take my word for it, here are some of the first reviews for the course:

I can't wait to see what better message-market fit brings for you and what you’ll have to say by the end of it.

Daphne