Get your growth back under control

How to bring order to your experiments

Hi there 👋,

As you grow, you’ll hit a point where you start to need growth experiments and a process to support it.

You might not immediately recognise this moment. If only it were as simple as thinking, “We really should start tracking experiments now”.

So what does this turning point look like?

  • It’s hard to keep track of what you are doing

  • You feel spread thin over too many areas

  • Revenue goes up and down, but you don’t know what’s causing this

  • You have an urge to better understand the impact of certain efforts

Stop trying to do it all. It’s time to structure your growth activities and finally understand what is working for you.

Create the habit of controlling growth

We know that creating new habits is hard.

It is hard (not impossible, but hard) to go from being a couch potato to working out five days a week.

So what do they advise instead?

Do a single 20-minute workout once a week, one little jog or gym session.

Once you’ve got that under control, build it up.

I remember going for my first ‘run’ for ‘fun’ back when I was 19 years old. It took me an hour to walk/run seven kilometres around a lake. Ten years later I ran my first full marathon.

It is the same for growth experimentation (except thankfully it goes a lot quicker than ten years).

More that we should not go from nothing to everything, let’s not make this an impossible task.

Instead, let’s make it easier by breaking it into five stages:

And in my newest course, Growth Experiment Tracking, we’re going to move through those five stages together.

You can find a full course overview of what is covered in each stage here. All lessons are short (5 - 10 minutes) and consist of written content with supporting visuals.

What makes this course different to others?

  • Access to a experimentation tracking spreadsheet, with a full glossary on terms. This sheet has helped my clients to bring structure to their growth process.

  • Your entire team can access the course, you only need to purchase it once.

  • You can ask questions at any point and receive detailed explanations with examples. This ensures that you can personalise the course to suit your needs.

  • The course is hands-on, so that you’ll immediately start benefitting from the lessons and templates.

  • By breaking the course down into five stages, you can work at your own pace and build upon your knowledge. It assumes minimal prior knowledge, to ensure it can be applicable for everyone.

All for ÂŁ95, with a 365 days money-back guarantee!

This early-bird offer is valid until the course releases on the 31st of July, when the price increases to ÂŁ145.

If you have any questions, don’t hesitate to get in touch!

Are you ready to get your growth back under control and break the ceiling?

Daphne

Reply

or to participate.