Finally resonate with your customers

Find Message-Market Fit in 12 Weeks

Author

Daphne Tideman
February 28, 2023

Hi,

Time and time again, I kept working with startups that had products their customers loved, but still struggled with:

  • Low click-through rates

  • Low conversion rates

  • Explaining what makes them different

We realised they weren't resonating. They didn't know how to stand out from the crowd or which specific target audience to focus on.

By working on getting their Message-Market Fit right they quickly saw 20-30% lifts in their click-through rates and conversion rates from just the first tests. These often doubled by the end of our work together.

I wanted to scale my method for helping startups find Message-Market Fit to help more startups see that same impact.

That is why I'm excited to announce the complete Message-Market Fit Programme is now live!

Want to achieve Message-Market Fit in Q2?

I’ve designed it as a 12 week programme to help you get Message-Market Fit in the upcoming quarter.

Set it as a key priority and by the end of it, you will make huge steps to understanding your customer better and the improved results to reflect it.

You can choose to follow the programme at your own pace or sign up for extra guidance.

I can't wait to see it transform your startup as it has for my clients in the past and the startups who tested this programme pre-launch:

"I found the programme to be eye-opening around the way I thought about the relationship between our customers and product.

Thinking in terms of jobs to be done enables you to distil the value you bring into simple, testable statements and ensure they’re directly relevant to the deeper needs of potential customers, not just a list of features that you reel off in the hopes they resonate.

It was simple to understand, extremely actionable and, most importantly, I expect to see lifts in all the relevant metrics. I’d highly recommend it."

- Jamal Ayton-Brown, Founder of JRNY, tested the Message-Market Fit Course

If you have any questions, don't hesitate to get in touch,

Daphne

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